Nick Shake is a musician based in London who had a decent social presence but was in need of a website to act as a hub for his music online.

Nick was the epitome of an ideal client – when we first started working together he had a dropbox folder to share with me that contained everything from images to press releases and fonts. This made life much easier, and meant I had to go back to Nick far less often for snippets of content or design questions.

Design Process

The main focus for Nick was the functionality of the site. He needed to be able to link the site up with his Mailchimp account and wanted users to be able to sign up to his mailing list from anywhere on the site. He also wanted the ability to sell products through the site. Not necessarily the music, which is currently linked to his Bandcamp page.

I opted to use WordPress as it offers the easiest 3rd party integration tools via plugins.

Nick also had a fairly clear idea of how he wanted the site to look, giving me examples of websites he liked and explaining how he wanted his branding to run across his social media platforms and his site.

Site Build

The build itself was a pretty quick process, from WordPress install (via Godaddy hosting) through to site sign-off took a few weeks of back and forward communication over email.

We integrated Nick’s Facebook Pixel so he could use Facebook’s intelligent tracking for retargeting and installed the Mailchimp WordPress widget to add customised forms across the site.

Here’s what Nick had to say about the process…

Chris did a fantastic job building my website, really went above and beyond, thorough and professional at every turn, I couldn’t be happier! Very quick to respond to emails, and answered all my questions in plenty of detail. Would recommend SoftStone Digital to anybody!

Nick Shake – London Musician

Take a look at Nick’s website here

If you haven’t got the time and resource to be as organised as Nick, or write your own content in advance, then don’t worry – SoftStone Digital can help. Building websites isn’t the only thing we offer. Take a look at our Pricing Page for details on other services including Searching Engine Optimisation (SEO), Content Writing and Digital Marketing Strategy and Planning.

Read more SoftStone Digital case studies.

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