The more time you spend talking to marketers or ‘SEOs’ (Search Engine Optimisers) the more you’re likely to hear the word content thrown about liberally. There’s a good reason for this, it forms the foundation of everything we do online. What is content? In a nutshell content simply describes the Read more…
Inbound marketing, a term coined by HubSpot founders Brian Halligan and Dharmesh Shah, is a form of marketing built around helping your potential customers by answering their specific queries and problems.
Check out the articles below to find out more about the individual elements that make inbound marketing the essential core of your digital marketing strategy.