Digital Marketing Guides

Use our how-to guides to optimise your existing content and develop a content strategy that will boost your search visibility and user engagement. Whether you’re looking for advice on developing content clusters and pillar pages or performing keyword research that will deliver relevant and engaging content, we’ve got you covered.

What’s it like to work with a Digital Marketing Consultant?

Deciding to take on a marketing agency or consultant can be a big step for any start-up or SME. Here’s what you can expect from working with SoftStone Digital and a few tips to make the process smoother.

The real question here is what do we mean by ‘marketing’? In the case of SoftStone we’re talking about digital marketing which can cover a broad range of topics including: SEO, CRO, Content Strategy and UX Consulting.

How to Optimise Your Blog Posts

Discover how to optimise your existing blog content and become a master of on-page optimisation.

How to win SERP Features in 2020

How to target Featured Snippets and get your content to the top of Google’s search results.

More Digital Marketing Articles

Welcome to the SoftStone Digital blog. Here you’ll find articles on the latest trends in the worlds of SEO, Content Strategy and User Experience. You’ll also find some useful how-to articles designed to help you maximise your engagement with your customers through the creation of useful and helpful content. We’ll also take requests, so if there’s anything specific you want to know, get in touch and we’ll do our best to provide you with the information you need!

Cling Gear – Case Study
Cling Gear – Case Study

Cling Gear is a start-up climbing apparel company using a drop shipping model. They’re based in New York and driven by founder Oliver Medcalf, a keen climber who has seen a niche in the market that h…

How to optimise your blog posts
How to optimise your blog posts

Often when marketers talk about SEO it can sound really complicated. From search engine algorithm changes, to backlink profiles, 4xx errors and 301 redirects. However, there is an area of SEO that do…

How to win SERP Features in 2020
How to win SERP Features in 2020

If you’re wondering ‘How do I get Featured Snippets?’ then look no further – Here’s a quick 10 step guide of how to win SERP Features in 2020. 10 Steps to get your content used in a Featured Snipp…

What’s it like to work with a Marketing Consultant?
What’s it like to work with a Marketing Consultant?

Deciding to take on a marketing agency or consultant can be a big step for any start-up or SME. Here’s what you can expect from working with SoftStone Digital and a few tips to make the process smoot…

Nick Shake Music – Case Study
Nick Shake Music – Case Study

Nick Shake is a musician based in London who had a decent social presence but was in need of a website to act as a hub for his music online. Nick was the epitome of an ideal client – when we firs…

What is content and why is it so important?
What is content and why is it so important?

The more time you spend talking to marketers or ‘SEOs’ (Search Engine Optimisers) the more you’re likely to hear the word content thrown about liberally. There’s a good reason for this, it forms the …

The Liberated Mind – Case Study
The Liberated Mind – Case Study

When I first worked with James at The Liberated Mind he had no website and needed guidance in creating one. Whilst he understood his business and his clients’ needs, James needed my help to take his …

How I got my blog to the top of Google
How I got my blog to the top of Google

Looking for a simple step by step guide to help get your blog to the top of Google? You’re in luck… 8 steps to get your blog to the top of Google Make sure your blog is using https not httpDe…

Why are High Street Retailers going out of business?
Why are High Street Retailers going out of business?

With the so called ‘Amazon Tax’ currently being discussed as a solution to level the playing field, are long-standing High Street retailers doing everything they could be to protect their business? …

Is WordPress Gutenberg the best CMS ever?
Is WordPress Gutenberg the best CMS ever?

In recent months the feeling throughout the industry has been one of pessimism. Giants of retail have fallen, seemingly untouchable tech companies have found themselves in court and social media plat…

Squared Online – Digital Marketing Course
Squared Online – Digital Marketing Course

In recent months I have been up to my neck in change. New job for a start. But I also enrolled on a few courses, one of which is coming to a close next week. So now I have a moment to breathe here’s m…

Can you run your home Wi-fi off a 4G Dongle?
Can you run your home Wi-fi off a 4G Dongle?

What do you do if you’re one of the unlucky few who still don’t get access to high-speed broadband? Up until recently my parents were receiving between 1 and 2 mbps – and paying a small fortune for th…

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